Laforet HARAJUKU SS23 Visual

Graphic Design for SS/2023 seasonal visual for Laforet HARAJUKU, Tokyo, Japan.

Laforet HARAJUKU is the Mori Building Group's first commercial facility and it was built in 1978 to establish Harajuku as a fashion trendsetter.
It has consistently introduced up-and-coming apparel brands, young creators, artists, and entrepreneurs to the world, and through unique event production and high-impact advertising activities, has become a symbol of Harajuku.
Even after 40 years, Laforet HARAJUKU continues to transmit cutting-edge fashion and trends from Harajuku to the world, having a significant impact on the times and people in Japan.

The campaign was produced in two series, Fall/Winter 2022 and Spring/Summer 2023, and is based on the concept of representing the youth selfie and social networking culture of the after-Covid era.

Creative Director & Styling: Masayo Kishi
Models: Kaia, Cree, Seashell
Hair & Makeup: Roy Liu
Graphic Design: Reiko Lauper
Production: The Three Faces of Me